STRUCTURING PRODUCT-MARKETS: AN APPROACH BASED ON CUSTOMER VALUE

Matthias Staat, Hans H. Bauer and Dr. Maik Hammerschmidt ()
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Matthias Staat: University of Mannheim
Hans H. Bauer: University of Mannheim

Microeconomics from EconWPA

Abstract: We offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer’s perspective. Products offering a maximum customer value relative to alternatives represent benchmarks for different sub-markets. The framework is applied to data on compact cars. relevant product segments.

Keywords: Customer Value; Product-Market Structuring; Market Partitioning; Data Envelopment Analysis; Product Efficiency; Frontier Functions (search for similar items in EconPapers)
JEL-codes: D1 D2 D3 D4 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-com
Date: 2004-01-13
Note: Type of Document - pdf; prepared on WinXP; to print on HP;
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Persistent link: http://EconPapers.repec.org/RePEc:wpa:wuwpmi:0401002

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