Single-desk marketing: assessing the economic arguments
Lisa Gropp,
Tom Hallam and
Vince Manion Additional contact information Lisa Gropp: Productivity Commission
Tom Hallam: Productivity Commission
Vince Manion: Productivity Commission
Abstract:
Single-Desk Marketing: Assessing the Economic Arguments identifies the potential benefits and costs and the strengths and weakness of various arguments in favour of current single-desk arrangements. It does not attempt to quantify the costs and benefits of arrangements in any particular industry.