Monetary Incentive Response Effects in Contingent Valuation Mail Surveys

William J. Wheeler, Jeffrey K. Lazo, Matthew T. Heberling, Ann N. Fisher and Donald J. Epp
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William J. Wheeler: Penn State University
Jeffrey K. Lazo: Penn State University
Matthew T. Heberling: Penn State University
Ann N. Fisher: Penn State University
Donald J. Epp: Penn State University

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Abstract: Monetary incentives are one approach for increasing response rates in contingent valuation surveys. We present the results of a case study desgined to assess the effect of incentives on response rates and respondent behavior. We compare response rates and quality of answers for five incentive levels. Including incentives increased the response rate, decreased item non-response rates, but had not effect on stated willingness-to-pay.

Keywords: mail surveys; contingent valuation; monetary incentives (search for similar items in EconPapers)
JEL-codes: Q2 Q3 C81 (search for similar items in EconPapers)
Date: 1997-03-02
Note: Type of Document - Wordperfect 6.0; prepared on PC Windows; to print on HP; pages: 25 ; figures: none. Funding provided by U.S. Environmental Protection Agency Cooperative Agreement CR 824369-01. The authors appreciate the comments of Warren Fisher and Jim Shortle on this manuscript. A shorter version of this paper was submitted for presentation at the 1997 NAREA meetings.
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