The Relationship Between Tourism Development and Business Growth in Local Tourism Industry

Cecille D. Polon, Elgen B. Lonzaga, Jessa Mae S. Argoncillo, Annacel M. Blasé and Lara Mechaella C. Corroz
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Cecille D. Polon: Business Administration Department Bukidnon State University, Kadingilan Satellite Campus
Elgen B. Lonzaga: Business Administration Department Bukidnon State University, Kadingilan Satellite Campus
Jessa Mae S. Argoncillo: Business Administration Department Bukidnon State University, Kadingilan Satellite Campus
Annacel M. Blasé: Business Administration Department Bukidnon State University, Kadingilan Satellite Campus
Lara Mechaella C. Corroz: Business Administration Department Bukidnon State University, Kadingilan Satellite Campus

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 9, 5085-5095

Abstract: This study investigates the relationship between tourism development and business growth within the local tourism industry in selected municipalities of Bukidnon, Philippines. Using a quantitative descriptive approach, data was collected from 100 respondents comprising tourism business owners and employees across Kadingilan, Kibawe, Dangcagan, Don Carlos, and Damulog. Key tourism development variables examined include marketing and promotion, infrastructure development, and policy and regulatory frameworks; business growth indicators include revenue, employment opportunities, and local business expansion. Results show most tourism businesses are relatively new and small-scale. Tourism development was perceived as highly effective across all dimensions and exhibited a strong and statistically significant positive correlation with business growth. The findings suggest that targeted improvements in infrastructure, marketing, and policy support can enhance local economic development through tourism. Recommendations focus on coordinated local government initiatives for marketing, infrastructure upgrades, business support, and community involvement to sustain tourism growth and local business development.

Date: 2025
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