The Impact of Product Knowledge Skills and Creativity Skills Towards Employees’ Intention to Remain in The Banking Sector

Zabedah Othman, Zulaikha Zainal Abidin, Vanitha Rajagopal, Mohd Yuhafidz Mohd Yusof and Annessa Natasha Zabidi
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Zabedah Othman: Faculty of Business, Unitar University College Kuala Lumpur
Zulaikha Zainal Abidin: Faculty of Business, Unitar University College Kuala Lumpur
Vanitha Rajagopal: Faculty of Business, Unitar University College Kuala Lumpur
Mohd Yuhafidz Mohd Yusof: Faculty of Business, Unitar University College Kuala Lumpur
Annessa Natasha Zabidi: University Technology MARA, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 9, 5250-5261

Abstract: Intention to remain is a multi-layered phenomenon shaped by individual characteristics, skills, uncertain external market situations and organisational environment. Organisations need to embrace better systems to enable employees to face these changes and developing towards a more robust business environment. Today’s market is highly competitive and rapidly developing, thus organisations are striving towards achieving outstanding levels of productivity and performance with lesser levels of absenteeism and employee turnover. This study intent to validate the effect of product knowledge skills and creativity skills towards employees’ intention to remain in the banking sector. A survey method was employed by distributing a set of questionnaires to 200 selected employees in the banking sector. Based on the objective, hypotheses and research questions, descriptive statistics (frequency distributions) and inferential statistics (correlation analysis) with SPSS Version 30 are being used to interpret the data. Findings showed that product knowledge skills and creativity skills have significant effect on employees’ intention to remain which aligns with the Herzberg (1959) Theory. Future studies can be done on other independent variables such as rewards, training or benefits or by using other dependent variables such as job satisfaction or training effectiveness to overcome human resource challenges while increasing the organisational performance and productivity.

Date: 2025
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