CONCEPTUALIZING A HYBRID MODEL OF TEACHING BUSINESS ENGLISH - CHALLENGES AND OPPORTUNITIES FOR IMPLEMENTATION

Mariana Coancä‚ ()
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Mariana Coancä‚: Romanian-American University, Romania

Journal of Information Systems & Operations Management, 2022, vol. 16, issue 1, 66-75

Abstract: The paper aims to conceptualize a hybrid model of teaching Business English and investigates whether this model would be suitable for the transition from online teaching to face-to-face teaching or whether the Romanian Education Law should provide it as an option for language instruction to complement traditional models and to ensure a more flexible environment. We predict the challenges to its adoption, considering that students have different language proficiency levels. Next we identify the principles of designing a hybrid model of language instruction, adapted to learners, who have at least an intermediate language proficiency. Furthermore, we highlight the role of gamification in improving vocabulary and the creation of a content rich practice book for business communication. Our results show that, a hybrid model could become a rule not only to face unprecedented disruptions but also to generate profit in higher education institutions focused on attracting diverse students through flexible programs of education. However, the hybrid model of teaching Business English takes time and effort to be tailored and implemented for each group of study and for each level of language proficiency. From this perspective, hybrid teaching can be challenging for language teachers who teach beginner or pre-intermediate classes.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rau:jisomg:v:16:y:2022:i:1:p:66-75

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