QUALITATIVE STUDY REGARDING THE PERCEPTION OF STUDENTS FROM BUCHAREST REGARDING THE ROLE AND IMPORTANCE OF TELEVISION

Elisabeta Andreea Budacia (), Lucian Constantin Gabriel Budacia () and Marian Florin Busuioc ()
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Elisabeta Andreea Budacia: Romanian-American University, Romania
Lucian Constantin Gabriel Budacia: Romanian-American University, Romania
Marian Florin Busuioc: Romanian-American University, Romania

Journal of Information Systems & Operations Management, 2024, vol. 18, issue 1, 55-65

Abstract: Marketing research has a very important role within any organization and with regard to any of the investigated markets. The present research belongs to the category of qualitative research, being exploratory research, carried out with the aim of allowing a deeper understanding of the specific problems of the television market. The obtained results are qualitative and cannot be extrapolated to the level of the researched population. The problem addressed is a special one of current interest, because the audiovisual in general, and television in particular, determine contradictory and vehement opinions. The current trends of the television market in Romania are quite uncertain in the context of increased digitization. The young respondents appreciate that the public's thirst for information and entertainment is satisfied, rather, by modern communication channels, in particular social networks and the Internet, in general.

Date: 2024
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