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Farooque Ahmed Memon (), Soobia Saeed (), Asadullah Shaikh () and Muhammad Ali Memon ()
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Farooque Ahmed Memon: ILMAUniversity formerly-IBT,
Soobia Saeed: ILMA University formerly-IBT
Asadullah Shaikh: Institute of Business and Technology, Karachi, Pakistan
Muhammad Ali Memon: University of Sindh, Pakistan,

IBT Journal of Business Studies (JBS), 2018, vol. 14, issue 2, 14-11

Abstract: The aggregate number of target clients does not expand by much rate every year. The entire thought of Customer Relationship Management (CRM) is to oversee and protect the client base of any association. It requires far less exertion and assets to hold client contrasted with drawing in new ones. Offering basic administrations and motivations can prompt client dedication which itself will pull in new clients. Throughout the last few decades' associations have understood the significance of CRM and have attempted diverse approaches to actualize CRM. Those associations that were effective in actualizing CRM were the individuals who comprehended its essential outline. The goal of this venture is to setup rules and skeleton for effectively actualizing CRM in an association, this report will reveal insight in subtle element on different parts of CRM and how an association can hold their current client and also draw in new ones

Keywords: Customer Relationship Management; associations; significance (search for similar items in EconPapers)
Date: 2018
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DOI: 10.46745/ilma.ibtjbs.2018.142.11

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