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Marryam Shams (), Umer Iftikhar () and Ahtesham Ali Raja ()
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Marryam Shams: MS Scholar, Air University School of Management, Air University Islamabad.
Umer Iftikhar: Assistant Professor, Leadership and Management Studies Department, National Defence University Islamabad
Ahtesham Ali Raja: M.Phil Scholar, Leadership and Management Studies Department, National Defence University Islamabad.

IBT Journal of Business Studies (JBS), 2019, vol. 15, issue 1, 15-13

Abstract: Being a technology driven and triggered world, it is extremely important for the individuals to remain virtually connected. But sometimes such virtual connections lead the individuals towards phubbing because of which relational satisfaction among the individuals has been lost. The purpose of our study is to analyze the impact of the individual attachment styles on the relationship satisfaction by the mediating role of phubbing behavior. In light of Bowlby attachments styles our study conceptualizes that secured individuals are contended with their surrounding’s hence phub less, and remain contended in their relationships. Whereas the insecurely attached individuals are the ones who phubbed more which ultimately leads them towards less relationship satisfaction. The present study is the fi rst to conceptualize such framework.

Keywords: secure attachment; insecure attachment; phubbing behavior; relationship satisfaction (search for similar items in EconPapers)
Date: 2019
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DOI: 10.46745/ilma.ibtjbs.2019.151.13

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