MUSLIM CONSUMER RESPONSE TOWARDS CSR FOCUSED COMPANIES WITH SPECIAL REFERENCE OF FINANCIAL IMPACT ON THE STOCK VALUE OF THE COMPANIES
M.Mubashir.Q.Khan () and
Shariq Mubashir ()
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M.Mubashir.Q.Khan: Director Sindh HEC,
Shariq Mubashir: Research Scholar,
IBT Journal of Business Studies (JBS), 2019, vol. 15, issue 1, 15-17
Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand spreads the message of their interest. On the other hand corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefi ts for all stakeholders. The organizations set their budget to spend on the social & societal causes. In this research paper the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity. It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participates in the public welfare work through CSR.
Keywords: Corporate Social Responsibility (CSR); Social marketing; Societal marketing; Quran; Ahadith; Charity (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:15:y:2019:i:1:p:15-17
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