Business Model Development Strategy of Padjadjaran University with Canvas Business Model Approach
Arief Daryanto and
Additional contact information
Budi Mulyana: School of Business, Bogor Agricultural University Jl. Raya Pajajaran, Bogor 16151; University of Padjadjaran Jl. Bandung – Sumedang Km. 21 Jatinangor Sumedang , Indonesia
Arief Daryanto: School of Business, Bogor Agricultural University Jl. Raya Pajajaran, Bogor 16151, Indonesia
Agus Purwito: Department of Agronomy & Horticulture, Faculty of Agriculture, Bogor Agricultural University, Dramaga Bogor 16680, Jawa Barat, Indonesia
Asian Business Research Journal, 2018, vol. 3, issue 1, 1-8
Governments’ policy regarding pattern alteration from general university management into a legal incorporated higher education institution, forced the Padjadjaran University to be more creative in finding other revenue stream in order to maintain the university sustainability. This study aims are to identify the business model of PTN BLU and PTN BH; and develop a business model development strategy. This study conducted with an in-depth interview approach to top management. Data were analyzed using nine building block of business model canvas and SWOT analysis. The result of this study revealed that the university need to apply a combination of free business models and joint business models to generate other income streams but still prioritize the idealism to educate the life of the nation. Other revenue streams are obtained by commercializing the results of research with licensed business models.
Keywords: Business model canvas; Higher education; Public higher education institution as legal entity; Public higher education institution as public service entity; Analysis business model higher education. (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:ajn:abrjou:2018:p:1-8
Access Statistics for this article
Asian Business Research Journal is currently edited by Sophia
More articles in Asian Business Research Journal from Sophia 244 Fifth Avenue, 2nd Floor, New York, NY 10001.
Bibliographic data for series maintained by Sophia ().