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Validating a Multi-Dimensional Green Consumer Behavior Instrument in Post-COVID Nepal

Pradeep Phuyal
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Pradeep Phuyal: Campus Chief Faculty of Management Hile Campus Dhankuta, Tribhuvan University

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 10, 1647-1659

Abstract: This study provides a comprehensive psychometric validation of a multidimensional questionnaire designed to measure green consumer behavior in the post-COVID-19 context. The instrument, administered in Dhankuta Municipality, Nepal. This study uniquely integrates pandemic-induced behavioral influences with classical economic, psychological, and environmental theories, creating a six-dimensional framework. This multidimensional model not only predicts green purchasing behavior but also advances existing literature by formalizing the pandemic's role in shaping sustainable consumption. Content validity was supported through expert review, and construct validity was examined via Pearson correlations and confirmatory factor analysis (CFA). All items correlated significantly with their respective subscales (r = .415-.891, p

Date: 2025
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