A PRISMA-Guided Systematic Review of Business Model Innovation in the Hospitality Sector

Ang Hong Loong, Ahmad Shakani Abdullah and Suddin Lada
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Ang Hong Loong: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah
Ahmad Shakani Abdullah: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah
Suddin Lada: Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 10, 9170-9183

Abstract: The PRISMA 2020 guideline has been used within to categorize business model innovation and digital transformation in hospitality entrepreneurship. This is intended to increase the transparency of the methodology as well as identify important themes that influence the development of the industry. In alignment with PRISMA's four stages of identification, screening, eligibility, and inclusion, 355 records have been obtained from Scopus, Web of Science and Google Scholar. Following exclusion of duplicates and after applying the inclusion criteria, 30 studies were retained for the synthesis. The methodological quality of the studies was evaluated using a quality assessment checklist based on MMAT (2018) and CASP. The study design, focus, and themes were analyzed systematically in light of descriptive statistical analysis via visual summaries. Three major themes were identified, which oriented around digital transformation as a strategic necessity, regulatory changes in changing business environments, and platformization as customer experience disruption. Most reviewed studies were qualitative or mixed method and focused on issues of digital adoption and/or sustainability. This revealed that 12 studies were found to be high quality, 14 moderate and 4 low, with high quality studies being the strongest theoretically and empirically. Among the quantitative synthesis only 68% of studies reported that the outcomes for organizational or employee performance were positive, 22% were mixed, and 10% limited in nature because of the digital transformation. These results provide evidence of the value of using PRISMA to improve the rigor, replicability and transparency of systematic reviews in management research. The use of a quality appraisal tool also brings in some level of credibly and recognizes the importance of conducting evidence in a systematic manner. It presents a replicable methodology for future studies that aim at bringing methodological rigor while having more solid empirical foundations in the field of innovation and entrepreneurship.

Date: 2025
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