Determinants of Students' Intention to Use AI Chatbots in Entrepreneurship Education: A Technology Acceptance Model Perspective

Siti Nur Aisyah Alias, Atirah Sufian, Mohd Fazli Mohd Sam, Mohd Fauzi Kamarudin, Norhidayah Jamaluddin and Thahira Bibi TKM Thangal
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Siti Nur Aisyah Alias: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Malaysia
Atirah Sufian: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Malaysia
Mohd Fazli Mohd Sam: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Malaysia
Mohd Fauzi Kamarudin: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Malaysia
Norhidayah Jamaluddin: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Malaysia
Thahira Bibi TKM Thangal: Faculty of Business Management, Universiti Teknologi Mara, Johor, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 14, 2979-2988

Abstract: Entrepreneurship is central to achieving the United Nations' Sustainable Development Goals (SDGs) and Malaysia's national strategies to create jobs, foster innovation, and encourage youth entrepreneurship. Supporting this vision, Malaysian universities play a vital role in developing entrepreneurial mindsets, with AI chatbots emerging as innovative tools in teaching and learning. This study investigates students' intention to use AI chatbots in entrepreneurship education across the Malaysian Technical University Network (MTUN), using the Technology Acceptance Model (TAM) extended with perceived trust. Survey data from 377 students revealed that perceived ease of use, usefulness, and trust significantly influence intention, explaining 71% of the variance, with ease of use being the strongest predictor. The findings highlight the importance of user-friendly, trustworthy, and effective chatbot systems to support entrepreneurial education and align with national development goals.

Date: 2025
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