Perception of Job-Seeking Youths on Entrepreneurial Information Received in Ogun State

Maria Kisugu Obun-Andy, Julius Adeyemo and Olubisi Olusola Jiboku
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Maria Kisugu Obun-Andy: Department of Mass Communication, Federal Polytechnic, Ilaro, Ogun State
Julius Adeyemo: Department of Advertising Public Relation, Lagos State University, Ojo, Lagos State
Olubisi Olusola Jiboku: Department of Mass Communication, Federal Polytechnic, Ilaro, Ogun State

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 13, 392-397

Abstract: Entrepreneurship is one of the keys to unemployment problem all over the world. However, the realization of the full potential of entrepreneurial opportunities has been dampened by the adoption of inappropriate information policies at different times. Previous studies focused on the challenges of entrepreneurship in Nigeria without paying adequate attention to the importance of entrepreneurial information. This study therefore examined the perception of job-seeking youths on entrepreneurial information in ogun state. The objectives were to; Find out the types of entrepreneurial information job-seeking youths receive in Ogun State and investigate the perception of Job-Seeking youths in Ogun State on entrepreneurial information received. The study was guided by source credibility theory while it adopted the descriptive research design and utilized quantitative data generated through survey method. A self-designed questionnaire was used as research instruments. Four hundred job-seeking youths were selected for the survey through purposive sampling technique. Quantitative data was analyzed using frequency and percentages. It was revealed that entrepreneurial information was adequately received (77.1%) by job-seeking youths in Ogun State. More than half of the job seekers (54.5%) perceived entrepreneurial messages as often difficult to understand. This study concludes that entrepreneurial information is not comprehensively and strategically disseminated among job-seeking youths in Ogun State and recommends that the Government of Ogun State, especially the Ministry of Information should partner with related employment generation Ministries, Departments and Agencies as well as with media organizations to create and disseminate more entrepreneurial programmes in local languages.

Date: 2025
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