Integrating Sustainability into the Halal Tourism Industry: A Conceptual Framework for Implications on Local Communities Tourism

Natthapol Romalee, Sarawut Laesan, Plaifon Arminsen, Mintra Mullsap and Wongjun Pairoj
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Natthapol Romalee: International Islamic College Bangkok, Krirk University, Thailand.
Sarawut Laesan: International Islamic College Bangkok, Krirk University, Thailand.
Plaifon Arminsen: International Islamic College Bangkok, Krirk University, Thailand.
Mintra Mullsap: International Islamic College Bangkok, Krirk University, Thailand.
Wongjun Pairoj: Department of Tourism and Hospitality Management, College of Tourism and Hospitality Industry, Rangsit University, Thailand

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 8, 2539-2549

Abstract: This study presents an enhanced conceptual framework for evaluating the sustainability of halal tourism by integrating three interrelated models: the Triple Bottom Line (TBL), Maqasid al-Shariah, and Community-Based Tourism (CBT). The framework is designed to assess how halal tourism initiatives impact local communities across economic, social, environmental, and ethical dimensions. Drawing on comparative case studies from Indonesia (Lombok & West Nusa Tenggara), Malaysia (Kelantan & Terengganu), and Thailand (Chiang Mai), the study illustrates varying degrees of alignment with the proposed framework. While economic performance and ritual compliance are often prioritized, environmental sustainability and ethical governance are frequently underdeveloped.

Date: 2025
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