The Effect of Social Media Usage on Staff Performance of Dr Hilla Limann Technical University

Juliana Azaakandire and Zakaria Abdul-Rahaman
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Juliana Azaakandire: Dr. Hilla Limann Technical University
Zakaria Abdul-Rahaman: Dr. Hilla Limann Technical University

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 9, 2847-2865

Abstract: This study investigated the effect of social media usage on performance of staff of Wa Polytechnic now Dr. Hilla Limann Technical University. The study adopted descriptive survey design, and gathered primary data from a sample of 98 respondents. Proportional stratified random sampling technique was used. Structured questionnaire was used to organize the data for the study. Data analysis was performed with inferential statistics in the form of OLS multiple regression and correlation analysis. The study discovered positive significant effects of social media usage and frequency of usage on workers’ performance. However, the effect of access to social media channels on employees’ performance was statistically insignificant. The study recommends that higher educational authorities should collaborate with telecommunication companies to make arrangements for the provision of free mobile data and relevant facilities that serve as the foundation for making social media accessible to all staff.

Date: 2025
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