From Intention To Action: A Conceptual Model Of Cyberstander Intervention In Tiktok Cyberbullying Among Malaysian Youth

Richard Cm, Ninggal Mt and Musa N
Additional contact information
Richard Cm: Faculty of Social Sciences and Humanities, Open University Malaysia, Malaysia
Ninggal Mt: Vice President/Deputy Vice-Chancellor (Academic & Research), Faculty of Social Sciences and Humanities, Open University Malaysia, Malaysia
Musa N: Faculty of Social Sciences and Humanities, Open University Malaysia, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 9, 4453-4463

Abstract: Cyberbullying on social media presents a growing challenge for Malaysian youth, particularly in digital environments where harmful behaviour is visible yet rarely addressed. This study proposes a conceptual model explaining how cyberstanders, who witness online aggression without direct involvement, transition from passive intention to active intervention. Grounded in Neo-Ecological Theory, the Social Identity Model of Deindividuation Effects, and Dual Process Theory, the model integrates environmental, social, cultural, and cognitive dimensions of cyberstander decision-making. Key influences include collectivist values and social harmony, peer conformity, and concerns for social reputation. Platform-specific affordances such as anonymity and algorithmic visibility are also considered, with TikTok employed as a case context to illustrate these dynamics. Dual Process Theory distinguishes between emotionally reactive responses and deliberate evaluative reasoning in the intervention process. The model provides a theory-driven foundation for culturally relevant digital citizenship curricula, ethical platform design, and targeted intervention strategies by situating these constructs within ecological systems and cognitive frameworks. The proposed framework seeks to guide initiatives that empower Malaysian youth to participate more actively and responsibly in online environments.

Date: 2025
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... ssue-9/4453-4463.pdf (application/pdf)
https://rsisinternational.org/journals/ijriss/arti ... ong-malaysian-youth/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:9:y:2025:issue-9:p:4453-4463

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().