Tourism Development Strategy for Coastal Areas of Banjar District, Buleleng Regency, Bali Province in Indonesia

Putu Indah Rahmawati and Ni Made Ary Widiastini
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Putu Indah Rahmawati: Hotel Management Department, Universitas Pendidikan Ganesha
Ni Made Ary Widiastini: Hotel Management Department, Universitas Pendidikan Ganesha

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 9, 8345-8356

Abstract: This research aims to formulate strategies for the development of coastal tourism in the Banjar District, Buleleng Regency. The research location encompasses coastal areas in Banjar District, including Segara Banjar Beach, Lotus Dencarik Beach, Kalianget Beach, and others. Sampling was conducted using purposive sampling techniques. Data analysis was performed using descriptive qualitative analysis techniques. This research will produce strategies that can be applied for the development of coastal tourism in the Banjar District. This research is beneficial as input for stakeholders in the Banjar District, Buleleng Regency, in developing coastal tourism. Strategies that can be pursued for the development of tourism in the Banjar sub-district include: (1) promotion through various platforms such as Facebook, Instagram, and other social media; (2) setting up TPS3R to maintain the cleanliness and beauty of tourist villages; (3) developing tourism human resources; (4) developing digital promotion; (6) support from local government in terms of policy.

Date: 2025
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