Research on Promotion Strategies for Financial Information Technology Innovation Products in Small and Medium-Sized Financial Institutions: Construction and Application of a Data-Driven Decision System

Jin Zhang
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Jin Zhang: Beijing Donghua Hechuang Technology Co., Ltd., Beijing 100080, China

Innovation in Science and Technology, 2025, vol. 4, issue 7, 15-20

Abstract: The rapid development of financial technology has positioned financial information technology innovation products as crucial tools in enhancing the efficiency of financial services, optimizing risk management, and improving customer experience. However, small and medium-sized financial institutions (SMEFs) face significant challenges in their digital transformation journey, including inadequate technological capabilities, substantial cost pressures, and concerns over data security and privacy. These challenges have impeded the widespread adoption of financial information technology innovation products. This study constructs a Data-Driven Promotion Decision System (DDPDS) to meticulously analyze the business requirements, operational models, and market trends of SMEFs, thereby devising a targeted promotion strategy. The research initially clarifies the characteristics of financial information technology innovation products and their current application status in SMEFs. Subsequently, the DDPDS is employed to conduct a precise analysis of SMEFs’ needs, and a differentiated promotion plan is proposed in conjunction with market trends.

Keywords: financial information technology; small and medium-sized financial institutions; promotion strategies; data-driven; digital transformation; demand analysis; market trends; application effect evaluation; financial technology; customer relationship management; channel expansion (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bdz:inscte:v:4:y:2025:i:7:p:15-20

DOI: 10.63593/IST.2788-7030.2025.08.003

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