EconPapers    
Economics at your fingertips  
 

Consumer Decision-Making at an Internet Shopbot: Brand Still Matters

Michael D Smith and Erik Brynjolfsson

Journal of Industrial Economics, 2001, vol. 49, issue 4, 541-58

Abstract: Internet shopbots compare prices and services levels at competing retailers, creating a laboratory for analysing consumer choice. We analyse 20,268 shopbot consumers who select various books from 33 retailers over 69 days. Although each retailer offers a homogeneous product, we find that brand is an important determinant of consumer choice. The three most heavily branded retailers hold a $1.72 price advantage over more generic retailers in head-to-head price comparisons. In particular, we find that consumers use brand as a proxy for retailer credibility in non-contractible aspects of the product and service bundle, such as shipping reliability. Copyright 2001 by Blackwell Publishing Ltd

Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (95) Track citations by RSS feed

Downloads: (external link)
http://www.blackwell-synergy.com/servlet/useragent ... &year=2001&part=null link to full text (text/html)
Access to full text is restricted to subscribers.

Related works:
Chapter: Consumer Decision-making at an Internet Shopbot: Brand Still Matters (2001)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jindec:v:49:y:2001:i:4:p:541-58

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0022-1821

Access Statistics for this article

Journal of Industrial Economics is currently edited by Pierre Regibeau, Yeon-Koo Che, Kenneth Corts, Thomas Hubbard, Patrick Legros and Frank Verboven

More articles in Journal of Industrial Economics from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().

 
Page updated 2019-10-08
Handle: RePEc:bla:jindec:v:49:y:2001:i:4:p:541-58