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The Role of Keyword Advertising in Competition Among Rival Brands

David Evans () and Elisa Mariscal

Antitrust Chronicle, 2012, vol. 9

Abstract: Courts and regulators should recognize the very important contribution that informative comparative advertising makes to competition. David S. Evans (Univ. of Chicago) & Elisa Mariscal (CIDE & ITAM)

JEL-codes: L1 (search for similar items in EconPapers)
Date: 2012
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