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A culturally contingent view of the RBV in SMES internationalization

Rachida Aïssaoui, Norbert Sipos and Frances Fabian

Journal of International Management, 2025, vol. 31, issue 5

Abstract: This study advances a culturally contingent approach to the resource-based view (RBV) by theorizing how national culture may affect the ways SMEs evaluate their resource endowments before deciding to internationalize. Comparing 1060 SMEs from 4 advanced and 11 emerging and developing economies, and accounting for the SME's national culture, our study departs from universalistic assumptions about the role of resources as a barrier to SME internationalization. SME internationalization research has often emphasized nations' economic status to explain why and when firms expand globally; we demonstrate that its effects are conflated with culture, obscuring critical dynamics in the process. Our findings extend RBV theory by introducing “cultural resource valuation” as a key mechanism, highlighting, for instance, a more nuanced role for networking capabilities in supporting the successful internationalization of SMEs than previously argued. We conclude that both managers and policymakers must recognize this cultural contingency, as Western-derived generalizations may misalign with domestic trade imperatives in diverse contexts. Doing so offers both theoretical nuance and practical guidance for SME internationalization.

Keywords: Collectivism-individualism; International entrepreneurship; Internationalization; Resource-based view; National culture (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1016/j.intman.2025.101275

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