The WTP/WTA Discrepancy: A Preliminary Qualitative Examination
Anthony C. Burton,
Susan M. Chilton and
Environmental Values, 2000, vol. 9, issue 4, 481-491
This paper explores the psychological foundations of the 'Willingness to Pay/Willingness to Accept' discrepancy. Using a qualitative approach we find that the two response modes appear to invoke different strategies for completion. An examination of the heuristics used by respondents to answer questions concerning the buying and selling of the chance to play a straightforward lottery shows that only some could be taken as supporting current theories which aim to explain the discrepancy.
Keywords: willingness to pay; willingness to accept; heuristics (search for similar items in EconPapers)
JEL-codes: D46 Q26 Q51 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
downloads of articles require payment or registration of paid subscription
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:env:journl:ev9:ev922
Access Statistics for this article
Environmental Values is currently edited by Clive Spash
More articles in Environmental Values from White Horse Press
Bibliographic data for series maintained by Andrew Johnson ().