Economics at your fingertips  

The WTP/WTA Discrepancy: A Preliminary Qualitative Examination

Anthony C. Burton, Susan M. Chilton and Martin Jones

Environmental Values, 2000, vol. 9, issue 4, 481-491

Abstract: This paper explores the psychological foundations of the 'Willingness to Pay/Willingness to Accept' discrepancy. Using a qualitative approach we find that the two response modes appear to invoke different strategies for completion. An examination of the heuristics used by respondents to answer questions concerning the buying and selling of the chance to play a straightforward lottery shows that only some could be taken as supporting current theories which aim to explain the discrepancy.

Keywords: willingness to pay; willingness to accept; heuristics (search for similar items in EconPapers)
JEL-codes: D46 Q26 Q51 (search for similar items in EconPapers)
Date: 2000
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link) (application/pdf)
downloads of articles require payment or registration of paid subscription

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Environmental Values is currently edited by Clive Spash

More articles in Environmental Values from White Horse Press
Bibliographic data for series maintained by Andrew Johnson ().

Page updated 2021-11-17
Handle: RePEc:env:journl:ev9:ev922