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Persuasive Games as Social Action Agents: Challenges and Implications in Learning and Society

Dana Ruggiero
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Dana Ruggiero: School of Education, Bath Spa University, Bath, UK

International Journal of Gaming and Computer-Mediated Simulations (IJGCMS), 2013, vol. 5, issue 4, 75-85

Abstract: Persuasive games are an interdisciplinary area covering a range of fields. This article examines persuasive games through current trends in research as potential agents of social action. The implications of persuasive games for learning are analyzed through education and communication theories, suggesting that persuasive techniques are of primary importance and that procedures and ethos connect learners to experiences. The article first provides a historical overview of persuasive games, highlighting key background and influences. It then defines persuasive games through learning and communication theories, and discusses the implications of persuasive games as social action agents in research, policy, and practice.

Date: 2013
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