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Physicians' Non-Use of Technology: Why, Oh Why Aren't Physicians Heavily Using Technology? What Technology Acceptance Theories Do Not Explain

Jon Blue
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Jon Blue: University of Delaware, USA

International Journal of Healthcare Delivery Reform Initiatives (IJHDRI), 2010, vol. 2, issue 1, 1-16

Abstract: Technology Acceptance Theories have been widely applied and quite successful at explaining the behavioral intention to use technology in many organizations. One of the most significant variables in the Technology Acceptance Model is perceived ease of use. The Technology Acceptance Model purports that perceived ease of use contributes to the behavioral intention to use technology. Additionally, the model purports that perceived ease of use is an antecedent of perceived usefulness. In the adoption and use of technology across multiple industries, previous studies show that Technology Acceptance Theories predictions have been incorrect and not consistently supported. Qualitatively studying physicians, it is shown that medical doctors focus on factors not thoroughly investigated or explained in the literature. This study specifically investigates physicians’ behavioral intention to use a Personal Digital Assistant in their work environment and examines why some tested constructs, such as perceived ease of use and perceived usefulness, are not relevant in a health care environment. Plausible solutions to this non-predictability issue, such as technology substitution, are presented.

Date: 2010
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