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Jumping the Border in the Blogosphere?: A Cross-Cultural Comparative Study on the Motives of American, Russian, and German Bloggers for Writing and Commenting

Nina Haferkamp, Anh D. Lam-chi and Nicole C. Krämer
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Nina Haferkamp: Dresden University of Technology, Germany
Anh D. Lam-chi: University of Duisburg-Essen, Germany
Nicole C. Krämer: University of Duisburg-Essen, Germany

International Journal of Interactive Communication Systems and Technologies (IJICST), 2011, vol. 1, issue 2, 14-28

Abstract: Since the late 1990s, blogs have become a popular platform to communicate various facets of Internet users’ personal lives such as thoughts, opinions, interests, and ideas. However, what remains open is the question of how much intercultural differences determine the specific motives of bloggers to write a virtual diary, as well as their attitudes and reactions towards comments. A cross-cultural online survey with 79 German, 68 American, and 68 Russian bloggers investigates whether the bloggers’ cultural backgrounds impacted these individual usage patterns. Analysis indicates that Russian bloggers tend to be more reserved towards documentation and are more insecure towards received comments than American and German bloggers who, on the contrary, blog more frequently. Results are discussed in the light of Hofstede’s cultural dimensions.

Date: 2011
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