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Measuring Blog Influence: Recognition, Activity Generation, and Novelty

Shahizan Hassan, Norshuhada Shiratuddin, Mohd Fo’ad Sakdan, Nor Laily Hashim and Mohd Samsu Sajat
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Shahizan Hassan: Universiti Utara Malaysia, Malaysia
Norshuhada Shiratuddin: Universiti Utara Malaysia, Malaysia
Mohd Fo’ad Sakdan: Universiti Utara Malaysia, Malaysia
Nor Laily Hashim: Universiti Utara Malaysia, Malaysia
Mohd Samsu Sajat: Universiti Utara Malaysia, Malaysia

International Journal of Interactive Communication Systems and Technologies (IJICST), 2012, vol. 2, issue 1, 52-68

Abstract: Netizens around the world increasingly use blogs to share thoughts and opinions, create special interest groups, collaborate, and debate on issues. However, the social influence of blogs remains largely undetermined. This paper presents the outcomes of a study which investigates how the influence of blogs can be measured quantitatively. The purpose of the study was to determine how to assess the social influence of blogs and to develop two new tools for measuring blog influence: the Blog Influence Index (BII) and Blog Influence Analyzer (BIA). These tools were applied to identify top influential blogs in the blogosphere community of Malaysia. The results indicate that the top 10 most influential blogs in Malaysia fall under the categories of politics, entertainment, sports, lifestyle, and technology.

Date: 2012
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