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“Hey, Look at My Body!â€: An Exploratory Study of Body Display on Facebook among Hong Kong Young Adults

Lik Sam Chan and Hing Weng Eric Tsang
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Lik Sam Chan: University of Southern California, Los Angeles, CA, USA
Hing Weng Eric Tsang: The Chinese University of Hong Kong, Hong Kong, Hong Kong

International Journal of Interactive Communication Systems and Technologies (IJICST), 2014, vol. 4, issue 1, 31-46

Abstract: This article considers the phenomenon of online body display by users of social networking sites in Hong Kong. A survey of 392 young adults was conducted to investigate the relationships between narcissism, grandiose exhibitionism, body image satisfaction, perceived privacy risks, and online body display. A Body Display Index was developed to measure the perceived level of sexual explicitness of photographs shared by Facebook users. Grandiose exhibitionism, a sub-trait of narcissism, was found to be a stronger predictor of online body display than narcissism. The relationship between body image satisfaction and online body display was not significant, and no relationship was found between such displays and perceived privacy risks, thus implying a lack of social media-related privacy concerns among the respondents.

Date: 2014
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