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The Rise of a Networked Public Sphere: The Role of Social Media in India's Media Landscape

Debashis ‘Deb' Aikat
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Debashis ‘Deb' Aikat: School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA

International Journal of Interactive Communication Systems and Technologies (IJICST), 2014, vol. 4, issue 1, 61-73

Abstract: The world's largest democracy with a population of over 1.27 billion people, India is home to a burgeoning media landscape that encompasses a motley mix of traditional and contemporary media. Drawing from the theoretical framework of the networked public sphere, this extensive case study focuses on the role of social media in India's media landscape. Results indicate that new social media entities complement traditional media forms to inform, educate, connect, and entertain people from diverse social, ethnic, religious, and cultural origins. The author concludes that social media enable Indian citizens to actively deliberate issues and ideas, increase their civic engagement and citizen participation, and thus enrich India's democratic society.

Date: 2014
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