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Self-Presentation Strategies among Users of Social Networking Sites

Azza Abdel-Azim Mohamed Ahmed
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Azza Abdel-Azim Mohamed Ahmed: Cairo University, Giza, Egypt and Abu-Dhabi University, Abu Dhabi, UAE

International Journal of Interactive Communication Systems and Technologies (IJICST), 2014, vol. 4, issue 2, 64-78

Abstract: This study explored the strategies of self-presentation (ingratiation, supplication, and enhancement) among United Arab Emirates users (n = 230) of popular social networking sites (SNS). The size of social networks, degree of network connectivity, and perceptions of self-presentation success were examined. The results indicated a significant positive correlation between the frequency of SNS use and ingratiation and enhancement strategies. Greater diversity of online friends among the respondents was positively associated with the perception of online self-presentation success. Males and females differed in the size of the online social network they interacted with, diversity of online friends, and preferred self-presentation strategies. However, no significant gender differences were found in the levels of network connectivity and perceptions of self-presentation success.

Date: 2014
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