Self-Presentation Strategies among Users of Social Networking Sites
Azza Abdel-Azim Mohamed Ahmed
Additional contact information
Azza Abdel-Azim Mohamed Ahmed: Cairo University, Giza, Egypt and Abu-Dhabi University, Abu Dhabi, UAE
International Journal of Interactive Communication Systems and Technologies (IJICST), 2014, vol. 4, issue 2, 64-78
This study explored the strategies of self-presentation (ingratiation, supplication, and enhancement) among United Arab Emirates users (n = 230) of popular social networking sites (SNS). The size of social networks, degree of network connectivity, and perceptions of self-presentation success were examined. The results indicated a significant positive correlation between the frequency of SNS use and ingratiation and enhancement strategies. Greater diversity of online friends among the respondents was positively associated with the perception of online self-presentation success. Males and females differed in the size of the online social network they interacted with, diversity of online friends, and preferred self-presentation strategies. However, no significant gender differences were found in the levels of network connectivity and perceptions of self-presentation success.
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/IJICST.2014070105 (application/pdf)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:igg:jicst0:v:4:y:2014:i:2:p:64-78
Access Statistics for this article
More articles in International Journal of Interactive Communication Systems and Technologies (IJICST) from IGI Global
Bibliographic data for series maintained by Journal Editor ().