Transdisciplinary Approach to Service Design Based on Consumer's Value and Decision Making
Tsukasa Ishigaki and
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Takeshi Takenaka: National Institute of Advanced Industrial Science and Technology, Japan
Kousuke Fujita: The University of Tokyo, Japan
Nariaki Nishino: The University of Tokyo, Japan
Tsukasa Ishigaki: National Institute of Advanced Industrial Science and Technology, Japan
Yoichi Motomura: National Institute of Advanced Industrial Science and Technology, Japan
International Journal of Organizational and Collective Intelligence (IJOCI), 2010, vol. 1, issue 1, 58-75
Science and technology are expected to support actual service provision and to create new services to promote service industriesâ€™ productivity. However, those problems might not be solved solely in a certain research area. This paper describes that it is necessary to establish transdisciplinary approaches to service design in consideration of consumersâ€™ values and decision making. Recent research trends of services are overviewed. Then a research framework is proposed to integrate computer sciences, human sciences, and economic sciences. Three study examples of services are then presented. The first study is a multi-agent simulation of a cellular telephone market based on results of a psychological survey. The second presents a cognitive model constructed through integration of questionnaire data of a retail business and Bayesian network modeling. The third presents a pricing mechanism design for service facilitiesâ€“â€“movie theatersâ€“â€“using an economic experiment and agent-based simulation.
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Persistent link: https://EconPapers.repec.org/RePEc:igg:joci00:v:1:y:2010:i:1:p:58-75
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