Proactive and reactive motivation for coopetition and the role of partner trust: a quantitative study of small business ventures

Leon Schjoedt (), Mark Kroll () and Krittaya Sangboon ()
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Leon Schjoedt: The University of Texas Rio Grande Valley
Mark Kroll: The University of Texas Rio Grande Valley
Krittaya Sangboon: The University of Texas Rio Grande Valley

Small Business Economics, 2025, vol. 65, issue 4, No 1, 2063-2088

Abstract: Abstract Empirical research on small ventures’ coopetition is scant, and little is known about trust in between small venture coopetition partners. We examine both proactive and reactive motivation for coopetition and the role of partner trust among 527 small ventures from multiple industries. We find both types of motivation to be directly and significantly related to mutual benefits and no difference in strength between the two relationships. We find that trust in coopetition partners as a moderating factor acts in interesting ways. We illustrate how these findings add new insights into and enhance our understanding of competition among small ventures.

Keywords: Coopetition; Entrepreneurship; Small business; Strategy; Trust; L25; L26; M13 (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11187-025-01053-y

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