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Corporate Social and Environmental Sustainability in Organisations “Is there a Missing Link”

Ruth Mubanga and Tatenda C Nyanhete

Abstract of Economic, Finance and Management Outlook, 2016, vol. 5, 13

Abstract: Corporate social and environmental sustainability in organisations – The missing link! By Mrs R Mubanga, Human Resource Management Department, Midlands state University mubangar@msu.ac.zw Sustainability has become the focus of organisations and governments and there is a growing need for organisations to find new ways of doing business that take into consideration sustainability issues. The study was looking at the developments pertaining to corporate social responsibility and environmental sustainability and the initiatives that HR has put in place to support this way of doing business in Zimbabwean firms. Firms must focus on their impact on society and the environment in which they operate and ensure that they do not have a negative impact on the environment. This is important mainly because of climate change, regulations put in place by governments and the general demands for accountability in as far as environmental and social responsibility are concerned. If organisations are going to be successful in sustainability issues they should strive to incorporate as many people as they can in the organisation. It must be noted that Organisations engage in corporate social and environmental sustainability from a moral point of view, a rational point of view or an economic point of view. The view taken by the organisation will determine how the organisation will go about its activities in sustainability issues. It will determine the level at which sustainability issues will be handled and who will be involved. There is need to put more emphasis on creating awareness amongst employees on the benefits of sustainable development through various HR practices like recruitment, orientation, training and reward practices as various authors have written on these issues. The main goal of this paper was to establish existing link between social responsibility and HRM in firms. To achieve that the paper aimed at establishing the role played by the HR in CSR and explore how HR practitioners viewed CSR in terms of its importance and their role. A survey was used and the researcher used the HR body’s board members and former members as the population. The respondents mentioned that CSR was important and on CSR activities they mainly mentioned the donations, school development projects and one mentioned career guidance programs for high school students. It was recommended that there was need to conscientise HR practitioners on the importance of CSR to organisations highlighting the value that can be created through engaging employees in CSR and sustainability.

Date: 2016
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