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Factor Analysis of Effective Factors in Development of Rural Tourism on Mazandran Province

Mohammad Sadegh Sabouri and Seyed Kamyar Moosavi
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Mohammad Sadegh Sabouri: Department of Agricultural Extension and Education, garmsar Branch, Islamic Azad University, Garmsar, Iran
Seyed Kamyar Moosavi: Student of Agricultural Extension and Education, Islamic Azad University

Abstract of Economic, Finance and Management Outlook, 2016, vol. 6, 9

Abstract: In recent years, tourism had been considered as one of the most principal economical and commercial pillar of the world and mentions it as the main pillar of stable development and even tourism industry. The main objective of this research was to Factor Analysis of factor effecting in development of rural tourism on mazandran province. It was of applicative type which had been done by causal _ communicative method. Data gathering tool was researcher mode questionnaire .statistical society of this research were all rural people above the age of 15 in sari ,which regarding to intensity of their number (199124) , 355 people had been chosen from among them by classical sampling method. Independent variables consist of amount of accessibility and using e-learning tools and requirements, role and properties of e-learning , villagers attitude toward e-learning and rural tourism, taking part in internet training courses and e-learning , and dependent variable was consist of amount of accessibility to economical development of rural tourism. To obtain the stability of research tool, cronbach alpha method had been used. Using a primary test, some questionnaires had been completed by villagers of ghaemshahr, which was equal to 0.84 and showed high stability of research tool. Factor analysis showed technical factors, factors promoting education, economic factors, social factors and institutional factors have the highest role in the development of rural tourism in Mazandaran.

Date: 2016
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