ASPECTS REGARDING THE ADOPTION OF E-COMMERCE IN ROMANIA

Daniel Mican ()
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Daniel Mican: Babeş-Bolyai University, Cluj-Napoca, Romania

Journal of Information Systems & Operations Management, 2019, vol. 13, issue 2, 116-125

Abstract: The abundance of devices connected to the Internet has made electronic commerce much more versatile and complex. With the help of low investments, any company can enter the global market and compete with the big companies in the field. This has led to a change in the way business is conducted worldwide. Understanding the evolution of current markets and user behavior is a challenge for companies that are active in the sale of products and services. Therefore, in this article, we will analyze the data available for global markets and the differences between them and the local market in Romania. Thus, we will see the distribution of users on the largest market segments according to different key metrics such as usage, reach, revenue, penetration rate, ARPU, gender, users by age, sales channel and user income.

Date: 2019
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http://www.rebe.rau.ro/RePEc/rau/jisomg/WI19/JISOM-WI19-A08.pdf (application/pdf)

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