FUTURISTIC GROWTH ANALYSIS OF ECOMMERCE COMPANIES AND EMERGING STRATEGIES APPLIED BY THEM TO INCREASE BILL VOLUME AND MARKET SHARE, SUGGESTIONS TO IMPROVE LOCAL ECOMMERCE BUSINESS ACCORDING TO NEW TRENDS

Pooja Sharma ()
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Pooja Sharma: Sagar Institute of Research and Technology Excellence, Bhopal, India

Journal of Information Systems & Operations Management, 2020, vol. 14, issue 2, 170-177

Abstract: Information Technology has been playing an important role in the development of the business in emerging economy like India .People are using smart phones internet regularly and continuously for their business purpose as well as for their other task .Smart phone users are increased because of that E- Commerce accessibility has been reaching to the customers conveniently .It can be expected for the future advancement helps a lot in development of the business .E commerce has a lot of benefits which we have seen during the covid-19 and the pace of that is increased because the reach of the customer of physical marketing was low due to the covid-19 .It becomes an opportunity for e-commerce now the traffic on these sites are increased sales of these sites are increased they are like using a new product new services or sing in a new area. After 2016 E-Commerce has reached at a new era of success it was hundred million in 2016 now it is expected to increase twice by 2022 as per global retail development Index. The objective of this paper is to study about the growth of E commerce and linkages between sales bill volume and market share as well as strategies followed by selected E commerce companies during covid-19 to increase market share.

Date: 2020
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