THE IMPORTANCE OF DISRUPTIVE TECHNOLOGIES IN E-COMMERCE FOR HIGHER EDUCATION

Ioan-Matei Purcarea ()
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Ioan-Matei Purcarea: Romanian-American University, Romania

Journal of Information Systems & Operations Management, 2023, vol. 17, issue 1, 186-199

Abstract: Digital transformation strategies are used by fast-growing higher education institutions to create and manage financially sustainable business models, improve overall efficiency and value, manage transition to a more sustainable and resilient future, as well as to overcome financial obstacles. By integrating disruptive technologies in their activities, universities play an essential role in shaping a more ambitious digital agenda, enabling students to achieve their goals and expand their opportunities, while clearly rethinking and reprioritizing budgets in the knowledge-intensive industry. Rapidly accelerating technology advances and in times of potential crisis and opportunities, higher education institutions need to stay relevant in a changing digital environment, deploy new innovations to engage, support and train students, as well as to deliver flexible and accessible tailored products and services in a more efficient way to the educational consumers. In this context, e-commerce occurs at both university and student's convenience, improving and expanding the methods in which expectations are met and identifying key factors to student satisfaction and retention.

Date: 2023
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