CIRCULAR ECONOMY AND INTERNET OF THINGS, HAND IN HAND FOR A SMOOTH TRANSITION TOWARDS A SUSTAINABLE BUSINESS MODEL. QUALITATIVE RESEARCH ON HOW ROMANIAN COMPANIES PERCEIVED THIS TRANSITION AND NEXT STEPS

Denisa-Roxana Botea-Muntean (), Raluca Constantinescu () and Lucian Botea ()
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Denisa-Roxana Botea-Muntean: Bucharest University of Economic Studies, Romania
Lucian Botea: Romanian-American University, Romania

Journal of Information Systems & Operations Management, 2023, vol. 17, issue 1, 48-61

Abstract: The paper aims to assess the contributions of Circular Economy (CE) and Internet of Things (IoT) into a world of a continuous transition, highlighting especially those that help companies towards a sustainable business model. Hand in hand towards the same main purpose to integrate sustainability in all the organizational activities, 7 Romanian organizations from various industries have responded to a qualitative interview, assessing the concept of digitalization as a key component in the developing process for a green future. Used as a starting point, the United Nations’ 17 Sustainable Development Goals contribute to a clear vision in creating an efficient marketing strategy, by noticing the effects of a relationship between Circular Economy and Internet of Things through sustainability. As for sustainability, a question might be posed on how it is viewed today and what it represents in the nowadays context. In order to find out an assumed response that could be correlated with various field of activities, some analytical questions have been asked, based on the way of developing a sustainable strategy through digitalization, the main role of the digital instruments, the types of the resources used and the consumer and public perception onto the business model, directing the research towards the creation of hypotheses based on a thought process of sustainability. The transition towards a sustainable business model is reflected in this research through the perception of Romanian companies from different fields, identifying their green practices, and use of digital solutions, by highlighting the importance of circular economy and the IoT component.

Date: 2023
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