INTERFACE AND PRESENTATION ON ROMANIAN TOURISM WEBSITES

Alexandra Marginean ()
Additional contact information
Alexandra Marginean: Romanian-American University, Romania

Journal of Information Systems & Operations Management, 2023, vol. 17, issue 2, 162-175

Abstract: The interest in this paper is to analyze the Romanian tourism websites of three famous travel agencies from the point of view of the user interface and the website presentation. We do not enter the technical area of functionality and actual programming, which would require ample and applied, domain-specific information for a pertinent insight, sticking, instead, to what can be detached from the interaction of the regular visitor, who is not knowledgeable in programming or design as a specialist, and from his/her basic navigation experience practically. To this purpose, we have chosen to draw a comparison between the websites of the Romanian tourism agencies Christian Tour, Happy Tour and Eximtur, which are analyzed from the perspective announced above, and as they appear in the autumn of 2023, more exactly the end of the month of October, so not around any special holidays, events or sales opportunities in our country. The purpose of the analysis is to indicate the way the websites present appealing elements for the user from an emotional perspective (in Donald Norman’s terms), and to rank them from this angle, as well as from the point of view of user optimization at a first glance.

Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rebe.rau.ro/RePEc/rau/jisomg/WI23/JISOM-WI23-A11.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rau:jisomg:v:17:y:2023:i:2:p:162-175

Access Statistics for this article

More articles in Journal of Information Systems & Operations Management from Romanian-American University Contact information at EDIRC.
Bibliographic data for series maintained by Alex Tabusca ().