INVESTIGATION OF LANGUAGE LEARNING THROUGH USE OF ARTIFICIAL INTELLIGENCE AT UNIVERSITY LEVEL FOR BUSINESS STUDENTS

Gyongyver Maduta ()
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Gyongyver Maduta: Romanian-American University, Romania

Journal of Information Systems & Operations Management, 2024, vol. 18, issue 1, 135-146

Abstract: There have been significant advancements in using artificial intelligence (AI) for language learning at the university level, especially for business students. AI technology enables personalized and adaptive learning experiences, allowing students to practice and improve their language skills at their own pace. One common application of AI in language learning is the use of chatbots and virtual tutors, which can engage students in conversations, provide instant feedback, and simulate real-life language usage. These AI-driven platforms often use natural language processing (NLP) algorithms to understand and generate human- like responses, enhancing the learning experience. Moreover, AI-powered language learning tools can analyze students' performance data to identify areas of improvement, tailor exercises to their specific needs, and track their progress over time. By leveraging machine learning algorithms, these platforms can continuously adapt to students' learning patterns and preferences, thereby optimizing their learning outcomes.

Date: 2024
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