BUILDING A SUSTAINABLE FUTURE BY DEVELOPING THE CONCEPT OF DOUBLE DIAMOND IN TRIPLE DIAMOND, A NEW CONCEPT IN CREATING A NUDGE TOWARDS PRO-ELECTRIFICATION BEHAVIOR IN URBAN FREIGHT TRANSPORT

Irina Calotä‚, Alexandra Perju-Mitran () and Augustin Semenescu ()
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Irina Calotä‚: National University of Science and Technology Politehnica Bucharest, Romania
Alexandra Perju-Mitran: Romanian-American University, Romania
Augustin Semenescu: National University of Science and Technology Politehnica Bucharest, Romania

Journal of Information Systems & Operations Management, 2025, vol. 19, issue 1, 11-26

Abstract: In the present economic setting, road freight transportation accounts for 77% of the total products moved by land inside the European Union. However, it is undeniable that, from a certain perspective Historically, vehicles were detrimental to the environment. The freight transport sector accounts for one-fourth of greenhouse gas emissions from road transport and roughly 6% of overall greenhouse gas emissions in Europe. Consequently, the vehicle electrical industry is poised for growth in Europe in the future. Electrification is a growing trend driven by the necessity to reduce carbon emissions, enhance air quality, and ensure compliance. Regulations governing urban emissions are stringent. These policies are contextualized within the European Union's target of achieving "a reduction of at least 55% of greenhouse gas emissions by 2030 and climate neutrality by 2050," as outlined in the European Green Deal. The Truck E-mobility concept in urban agglomerations pertains to the use of electric vehicles, both high and small tonnage, for freight transportation in urban settings. This movement is driven by the necessity to mitigate pollution, enhance logistical efficiency, and comply with stringent regulations in densely populated urban areas .To promote sustainable development, we propose the saddle transformer within the framework of a novel Diamond idea based on the Double Diamond model. The first offers a strategic design framework applicable to innovation processes and issue-solving. The Triple Diamond is a novel idea that effectively provides a strategic framework for implementing solutions in problem resolution.

Date: 2025
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