CHANGES IN BEHAVIOR OF UNIVERSITY STUDENTS AFTER COVID-19 SELF-RESTRAINT PERIOD

Shogo Koyama (), Takune Sakaue () and Nobutaka Suzuki ()
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Shogo Koyama: Nagaoka University of Technology, Japan
Takune Sakaue: Nagaoka University of Technology, Japan
Nobutaka Suzuki: Nagaoka University of Technology, Japan

Journal of Information Systems & Operations Management, 2025, vol. 19, issue 1, 162-177

Abstract: The purpose of this study is to examine how the lifestyle and consumer behavior of university students changed during and after the period of self-restraint caused by COVID-19. In recent years, university students’ lifestyles have changed considerably due to the outbreak of COVID-19. However, self-restraint restrictions have been easing, and this study investigates how students’ lifestyles and consumer behaviors have evolved under these circumstances. The results show that, excluding time spent on online classes, students’ lives have not changed drastically since the self-restraint period. Although the COVID-19 outbreak led to significant lifestyle adjustments, students have not fully reverted to their pre-self-restraint habits. Two possible explanations for this lack of change are (1) the discovery of online conveniences during the self-restraint period and (2) students becoming accustomed to a routine established during that time.

Date: 2025
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