ARTIFICIAL SOCIAL INTELLIGENCE AND THE TRANSFORMATION OF HUMAN INTERACTION BY ARTIFICIAL INTELLIGENCE AGENTS

Alexandru Pãžrjan () and Dana-Mihaela PETROÅžANU ()
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Alexandru Pãžrjan: Romanian-American University, Romania
Dana-Mihaela PETROÅžANU: National University of Science and Technology Politehnica Bucharest, Romania

Journal of Information Systems & Operations Management, 2025, vol. 19, issue 1, 259-305

Abstract: Artificial Intelligence (AI) has profoundly influenced numerous sectors, with Artificial Social Intelligence (ASI) emerging as an extremely important area focusing on AI agents' ability to understand, interpret, and engage within human social contexts. This article provides an analysis of ASI and its changing impact on human interaction. We trace the evolution of ASI from early concepts to complex computational agents capable of nuanced social behaviors, highlighting the interdisciplinary foundations spanning computer science, psychology, sociology, and ethics. The paper makes an in-depth analysis into the theoretical basis and into the key technologies that enable ASI. We explore the emergence of AI agents in diverse social settings and analyze the mechanisms through which they are reshaping communication dynamics, group interactions, social norms, empathy, and concepts of identity and authenticity. Furthermore, the article presents applications and case studies across very important domains, analyzing both the potential benefits and inherent challenges. A significant portion is dedicated to the ethical, legal, and societal implications (ELSI), addressing concerns related to transparency, privacy, bias, accountability, trust, and psychological well-being. We identify key challenges and open research questions and discuss future directions, exploring enhanced technologies, the pursuit of generalized social intelligence, and the potential for human-AI symbiosis. The conclusion emphasizes the need for a collaborative, ethically grounded, and systemic approach to guide the development and deployment of ASI, ensuring it serves to augment human flourishing and enrich the collective social experience rather than diminishing it.

Date: 2025
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