USING ORACLE BUSINESS INTELLIGENCE TO ANALYZE COMPANY RESULTS AND CREATE STRATEGIES

Dragos-Paul Pop () and Alexe Cristina-Loredana ()
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Dragos-Paul Pop: Romanian American-University, Bucharest
Alexe Cristina-Loredana: Romanian-American University, Bucharest

Journal of Information Systems & Operations Management, 2013, vol. 7, issue 1, 117-128

Abstract: Business Intelligence can be defined as the ability of an organization to collect, manage and organize data. This process brings in a large amount of data that can help develop new business opportunities. Identifying these opportunities and implementing efficient strategies can bring a competitive advantage on the market on the long term. In this article we will be analyzing the financial results over a 3 year period for a corporation that has 3 companies under its wing and the management strategy this corporation employed to raise their financial results.

Keywords: business intelligence; oracle OBIEE; decision support systems; financial results; OLAP; data warehouse (search for similar items in EconPapers)
Date: 2013
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