A COMPREHENSIVE ANALYSIS OF THE MARKETING MIX COMPONENTS IMPACT ON THE QUALITY OF HEALTHCARE ACTIVITY

Ana Maria Bobeica ()
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Ana Maria Bobeica: Academy of Economic Studies, Bucharest

Journal of Information Systems & Operations Management, 2013, vol. 7, issue 1, 200-211

Abstract: The paper is based on a quantitative Analysis made on Romania’s healthcare market in order to quantify the impact of some key elements of the marketing mix like the Price Component, Placement, Human Resource, Product and Placement/Location and the Healthcare Quality of Services and to establish the connection between the components from the Healthcare Managers point of view.

Keywords: marketing healthcare; quality healthcare marketing; marketing mix (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rau:jisomg:v:7:y:2013:i:1:p:200-211

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