THE ADOPTION OF ANGLICISMS BY THE ROMANIAN ONLINE PRESS IN TIMES OF CRISIS: GLOBAL INFLUENCE AND LOCAL ADAPTATION OF INTERNATIONAL SPEECHES

Mariana Coancă ()
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Mariana Coancă: Romanian American University

Romanian Economic Business Review, 2024, vol. 19, issue 4, 53-63

Abstract: Global crises over the past few years, such as the pandemic, geopolitical tensions, and economic challenges, have led to the emergence of key terms like “coronavirus,” “military conflict” and “inflationary crisis,” which have become central to the online press, media and political discourse. These terms have impacted language use, with definitions evolving over time and influencing both lexical comprehension and public perception, as seen with the shifting definitions of the term “COVID-19” in dictionaries and the rise of concerns over military conflicts and inflation. The paper explores the use of English terms and expressions that describe these global realities in the Romanian online press. Loan translations often occur when an English concept or expression is introduced to Romanian, with the translation based on the components of the original term or phrase. This process enhances clarity and precision in communication. For example, terms such as “austerity measures” (măsuri de austeritate), “stimulus package” (pachet de stimulare economică), “hybrid warfare” (război hibrid), “war crimes” (crime de război), and “displaced persons” (persoane strămutate) illustrate this practice. Additionally, the paper examines how internationally relevant speeches, delivered by figures in positions of authority, are adapted for local audiences in the Romanian online press.

Keywords: anglicisms; borrowings; loan translations; linguistic evolution; terminological consistency (search for similar items in EconPapers)
Date: 2024
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