WHY BLEISURE TRAVEL?

Catrinel Raluca Dridea ()
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Catrinel Raluca Dridea: Romanian American University

Romanian Economic Business Review, 2024, vol. 19, issue 4, 91-98

Abstract: As the tourism industry has faced numerous challenges over the recent years, many changes have occurred in terms of tourists demands and travel habits. New trends have emerged, and little by little, tourism representatives have tried to identify and provide new and interesting offers in order to cater for the exigent and sophisticated tourists. As part of the undergone changes in the tourism industry, the concept of bleisure has become to arise and to be more and more attractive for the consumers. Therefore, the time for work and leisure, the interconnection of these, the difficulty in providing a clear definition in the context of blending the two concepts, represent important issues for all tourism organization to consider for an optimal approach of tourism services. So, why bleisure travel? This paper tries to analyze the role and importance of bleisure travel and its part of the major trends shaping the future of the tourism industry.

Keywords: work; leisure; bleisure; travel; tourism; trends (search for similar items in EconPapers)
Date: 2024
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