BUILDING A SUSTAINABLE FUTURE:ROMANIA'S PATH TO SUCCESS IN WELLNESS TOURISM

Silvia Patricia Dodu () and Minodora Anca Mich
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Silvia Patricia Dodu: Romanian American University

Romanian Economic Business Review, 2025, vol. 20, issue 1, 7-25

Abstract: The article explores the evolution, impact, and future potential of wellness tourism, a rapidly growing sector that integrates health, well-being, and holistic practices. Tracing its origins back to the 1950s, the term "wellness" has expanded through the contributions of key figures like Halbert L. Dunn, Don Ardell, and Dr. Bill Hettler, each promoting a multidimensional approach to well-being that includes physical, mental, social, and spiritual health. The growing global interest in wellness tourism is driven by an increased demand for personal health, self-care, and the transformative experiences it offers. The study highlights how wellness tourism, historically rooted in ancient healing practices such as those of the Greeks, Romans, and Egyptians, has adapted to modern trends. It now covers a wide range of services, including yoga retreats, detox programs, and holistic therapies. The integration of traditional practices like Ayurveda and Chinese medicine with modern digital innovations has helped the sector expand globally, offering tourists personalized and immersive experiences. Focusing on Romania, the article emphasizes the country’s rich tradition of balneotherapy and its potential to modernize and compete in the global wellness tourism market. Romania’s natural resources and established spa destinations provide a strong foundation for growth. However, further investments in infrastructure, digitalization, and workforce training are necessary to enhance service quality and international competitiveness. In conclusion, the article argues that wellness tourism, supported by technological innovation and cultural heritage, holds significant potential for Romania’s tourism industry. With the right strategies in place, Romania can emerge as a top destination for global wellness tourists, contributing to the country's economic development and international recognitio

Keywords: wellness tourism; global market; spa destination; resources; digitalization (search for similar items in EconPapers)
Date: 2025
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