SUSTAINABLE TOURISM AND MODERN TOURISM IN BUKOVINA: CHALLENGES AND OPPORTUNITIES

Gabriela-Liliana Cioban ()
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Gabriela-Liliana Cioban: Stefan cel Mare University of Suceava, 720229, Romania

European Journal of Accounting, Finance & Business, 2025, vol. 13, issue 1, 97-108

Abstract: In the context of globalization, Bucovina has become one of the most attractive tourist destinations in Romania, known for its unique natural and cultural heritage. This paper analyzes how modern tourism influences the development of the region and explores ways in which sustainable tourism can provide balanced development for both local communities and the natural environment. Both the challenges and opportunities involved in the development of tourism under the influence of globalization and new consumer trends are analyzed. The main objective is to examine how economic benefits, the need for environmental protection, and the preservation of sociocultural authenticity can be combined, based on the three fundamental dimensions of sustainable tourism: economic, ecological, and sociocultural. We foc us on a comparative analysis between modern tourism and sustainable best practice models already implemented in Bucovina, such as: regulation of tourist flows, environmental education programs, local branding ("Authentic Bucovina"), eco-rural certification, and promotion of authentic experiences. We also want to highlight how ecological infrastructure (green transport, selective waste collection, renewable energy) contributes to creating a sustainable framework for tourism development. Through this approach, we offer recommendations for harmonizing the two main directions of tourism development, emphasizing the need for integrated policies that take advantage of modern trends without jeopardizing Bucovina's natural resources and its distinct cultural identity.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:scm:ejafbu:v:13:y:2025:i:1:p:97-108

DOI: 10.4316/EJAFB.2025.13110

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